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Good Energy is owned by an independent PLC, the Monkton Group, who specialise in renewable energy only and the majority of its shareholders are Good Energy customers.

Good Energy is recommended by Friends of the Earth and the GOOD Shopping Guide. It achieves the highest rating with both these organisations and is the only supplier to supply only 100% renewable products. Good Energy recently became the first UK supplier to publish an independent audit confirming its renewable credentials.

By switching to Juice you can now buy green electricity at no extra cost.

As a juice customer you will be supporting the development of wind Farms at sea. Simply by switching to Juice, many customers have already helped the construction of the North Hoyle Offshore Wind Farm which will be the UK's first major wind farm at sea. By the end of 2003 it will be operating and will become the sole source of Juice electricity.

The company's commitment is backed by action: all profits are ploughed back into building wind turbines to meet electricity demands well into the future. This year Ecotricity is investing £10 million into this ambitious programme.

Independent, without external shareholders, Ecotricity only has its customers to answer to and views them as its greatest asset. More customers means more green electricity, which leads to a better environment for everyone.

Ecotricity offers a choice of tariffs:

New Energy

Ecotricity believes New Energy to be the greenest tariff available because it's directly linked to building of new sources of clean, sustainable electricity. And the money you spend on your New Energy bills is used for this.

By choosing New Energy you actively reduce the need to burn fossil fuels to generate power. During your first year with Ecotricity at least 10% of your electricity is matched from new sources, rising to 20% in your second year and 30% in the third.

New Energy shouldn't cost you any more as Ecotricity matches the standard prices of you local supplier.

New Energy is recommended by The Soil Association and WWF (World Wildlife Fund).

Old Energy

This is a 100% green tariff under which Ecotricity retires 11% of ROCs (Renewable Obligation Certificates) and 100% of LECs (Levy Exemption Certificates). However, there is no guarantee that the electricity supplied under this tariff comes from new renewable energy sources.

The latest Friends of the Earth Guide to Green Electricity Tariffs 2004 places Ecotricity's Old Energy tariff in one of its top recommended positions.

The following statement is taken directly from green energy’s own marketing literature:

“We created the Green Energy (UK) PLC because we want to offer people who are concerned about our shared environment the chance to do something

* Practical
* Positive, and
* Imaginative

about the greatest threat to the long term survival of our planet: global warming.

We want to grow a business that is ethical, responsible and constructive, but is also commercially sound, prudently managed and secure in the long term.

We want to make it possible for our customers to be more than just consumers; to be fully partners in our mission to create an environmentally responsible electricity supply industry.

We are hard-headed business people with many years of experience in commerce and industry, but we are dreamers too. We want you to help us change the world!”